Thursday, September 18, 2014
Day 17: What three steps can you take to build trust and credibility online for you your brand and your business:
A: Very important question. Because I come from the law business where credibility and trust is almost everything, I could use the principles I learned for my experience in the law office to the online world:
First of all I would send regular emails informing my audience of the changes in the legal system, and I would blog consistently maybe in a daily basis- as I do now because of Natalie's challenge (or maybe better OUR (?) challenge).
Second I wouldn't promise anything more and anything less from that I could do and that means deadlines for writing an online legal advice or solving legal problem, as well as fields of law I am competent and efficient. In other words I would be myself and try not to "betray" my audience and clients
Last but not least, I would provide room for my website for the opinion of clients I have already serviced and hear their suggestions and critic (good or bad). In that way I could have a feedback and work at the right direction.
If I were to summarize: I would be myself and keep going......
That' s about it
PS Congrats Natalie for your webinar (18. September 2014) was splendid and really enjoyed i!